How We Work
Our reasons for becoming financial professionals are deeply personal. We repeatedly saw many friends and family struggling to find the help they needed to map out their financial future. We are confident that with our understanding of personal finance, coupled with our training as financial professionals, we can help people better prepare for the future. After years in the business, we have developed a reputation for educating individuals in an easy-to-understand manner so they can grasp personal finance and use those concepts to pursue their financial objectives. We feel a commitment to our community.
Benjamin Herrick
Financial Advisor
benjamin.herrick@ceterainvestors.com
Ben is a dedicated financial advisor with 7 years of experience whose unique path began in the field of education, originally wanting to be a college music professor, eventually pivoting to English literature. Holding a master’s degree, Ben cultivated a strong foundation in research and critical analysis, which now shapes his philosophy of financial planning. Believing that informed decisions are the key to long-term financial health, Ben draws on his educational background to rigorously research strategies and tailor personalized plans for each client. His commitment to clarity, thoroughness, and empowerment ensures that those he advises benefit not only from sound financial guidance, but also from an approach grounded in evidence and education.
In his free time, Ben enjoys playing drums, live concerts, trivia, various types of gaming, and spending time with his four children.